They say, “Every good title is a short story.”
So you know how much a headline matters. In simple words for any blog post or copy success, you have to create a magnetic headline. As per statistics, a good headline can increase the conversion rate by 40%. But how to write powerful headlines?
You have to capture the mind of the reader and catchy, short & crispy headlines are the best bet here. It gives you entry into your reader and potential customer’s world, which is a bustling space you have to occupy with your heading. There are headline writing rules that apply to everyone. At the end of the day, a powerful and attractive headline can convert your CTR big time.
What a Headline does?
The primary purpose of a headline is to get people to click through to your content. However, there is a big problem because the Internet has a practically infinite amount of content. As a result of this, most people suffer from a severe info-overload coma.
As per MarketingProfs and HostGator, the Internet is so crowded that, on average, 139,344 websites are created every single day. Alongside there are more than 2 million blog posts published every day. This also includes 60 hours of video that are uploaded every minute on YouTube.
Which are the best kind of headlines?
In this section, let’s explore attention-grabbing headline examples and see the kinds of headlines that work the best! Keep in mind that before writing a headline, you should research content well. Remember that even the smallest tweaks can make the biggest of differences to your click-through rates. Here are some styles:
Bracket, Colon or Hyphen
Research conducted on over 3.3 million paid links shows that headlines with bracketed clarifications such as “[New Report]” perform 38% better than those without it. It further revealed that a colon or hyphen in them performs 9% better than ones without the same. The reason for the former is because this punctuation mark indicates a subtitle that includes more info.
How-To and List
“How to” and list posts are the type of content that consistently outperforms others (apart from free giveaways). This can also be used in a “how not to” way, as in “How NOT to Pack When Going on Vacation” or even “Never Paint Your Room This Colour.”
The above is a great creative headline example for one to follow. Remember your target audience when writing headlines as people like being addressed with the second-person tense (you/your). Doing so adds a personal touch to your writing. Additionally, it also makes the reader feel more directly involved with your content. These suggestions trigger organic traffic as many people start their search terms with “how to” and seek answers. So curiosity does get the better of human beings!
Headlines that include:
Tip#: Instead of going positive try something negative. Like “What paint NOT to use at home.” Negative headlines attract more attention.
Anything with numbers works well because they stand out from the rest of the headline. The human mind likes organizational headings, and these numbers work in a logical and orderly fashion. An additional study revealed that almost 36% of people prefer headlines that start with a full 15% more than the next popular one.
Research additional shows that integrating specific numbers and data into your headline effectively makes your headlines more enticing to readers. One can generate more than 73% social shares and engagement through the same.
Why not use numbers where possible. For example, instead of writing seven ways of doing something — use the number 7. Some great headlines example are:
- 121 Lessons I Learned the Hard Way as a 2-Year-Old Blogger
- 15 Principles for Writing a Perfect Landing Page
- 13 Facts About Content Marketing That You Didn’t Know
#TIP: Science has revealed that the brain seems to believe odd numbers more than even numbers. So why not use that to your advantage. Tweak the number to get 20% more traffic! Use words like “Never”, “Terrible” and “worst” as they increase CTRs by up to 30%.
Don’t Use Names of Brands
Across the years, studies show that mentioning brand names or crediting companies in headlines may reduce the click-through rate of headlines. This is a critical tip on how to write powerful headlines?
Go a Little Longer
Ok, now longer headlines don’t mean that you keep typing words away. It should be something like “What?!” I can hear you saying, “But you just said…”
You evoke curiosity with just 8-9 words and make the user click on the headline. This performs much better than longer headlines. Ideally, something that is around 120 characters can boost the number of shares on social media. So make sure you go longer with continuity.
Make Them an Offer They Can’t Refuse
The headline that your write should be truly valuable to your target audience. Doing so lets them know what they have in store for themselves. It helps the reader to benefit from your content. And as a result, they’re much more likely to click through and read it.
No One is Perfect
Remember that while there are golden rules for writing headlines, you should always keep experimenting. You must keep track of what works and what doesn’t. To know how to write powerful headlines, you should pay attention to headlines that do particularly well, and particularly poorly. Besides, this one should also try and identify what it is about those headlines that worked/didn’t work and use that knowledge when you write your following headline.
In a gist, headlines that provoke curiosity, provide explanations and have emotional hooks are the ones that engage users best. Your headline should have clarity of message, promises made, and a focus on why the reader should care. You should research these well to suit your custom audience.