If you are a realtor, then in the last decade, you may have experienced a significant shift. Most people are facing a new competition — and it is digital marketing trends in real estate. As a result of this trend, clients are beginning to buy houses differently. Most of them now try to commence their home-buying search with online market research and a clear vision of precisely what they want out of their future home.
The best-in-class realtors have realized that real estate’s digital marketing strategy has come to the forefront of their marketing efforts. It involves multiple aspects, like generating new leads to completing successful sales. There is no doubt that the real estate industry is now reliant on digital marketing.
What is real estate online marketing?
The term online marketing or digital marketing defines real estate agencies to reach targeted groups of people, with a targeted message. It allows one to measure data and times that people visited your website, and how many times someone was converted into a lead on your website.
In real estate, along with other sectors of the industry, digital marketing refers to advertising delivered through digital channels. This usually includes:
- Search engines
- Social media
- Mobile apps
Through a plethora of these online media channels, digital marketing is how real estate companies can endorse goods, services, and brands.
Benefits of Real Estate Marketing
1. Increased and enhanced brand awareness
Setting up or creating a brand requires effort and the first step here is to make people aware of your brand. Suppose they can remember that name whenever they need related services. If you want to take your real estate brand to a certain height, digital marketing can help create that awareness about your brand among your preferred buyers. Without creating brand awareness among your target audience, you cannot get business growth — and digital marketing helps precisely in that.
2. Growing ROI
The most crucial aspect to considering in any business is the return on investment or the ROI. As compared to the traditional marketing method, your marketing cost goes to increase & return on investment (ROI) decreases. Advertising & marketing is cheaper when it comes to digital marketing strategy for real estate. It further helps you to pick the right audience that you can convert them into a customer. You can target your audience and convert them into a customer to target a specified area, age, income, etc.
3. Reduce overall budget
One of the primary reasons for the success of digital marketing trends in real estate is that marketing is cost-effective. If you are tired of recurring costs that dig a hole in your pocket, then go for digital marketing for your real estate business. With online marketing for real estate, you can bring in clients at a cheaper cost than traditional marketing methods, but it also helps you increase your revenue.
4. Growing profits
With increased brand awareness, your return on investment (ROI) reduces cost by doing cost-effective marketing, etc. With overhead costs going down and you addressing a target or niche audience, conversions are likely to be higher. And this, in turn, maximizes your profits too!
Real Estate marketing ideas and strategies
So what should you do to implement the right marketing ideas and strategies? Here are the top digital marketing trends in real estate you can adapt:
1. Set up a good website
A good website is not one that promotes real estate projects. Instead, the idea is to help educate them. Research shows that 90% of real estate companies have their website. When you are considering building a website, think about creating an online presence on the web. Please don’t treat your website as a marketing gimmick but think of it as a virtual private office where your potential customer is trying to connect with you.
2. Add quality content
A critical aspect of the website is also to improve the quality of quantity. Keep in mind that the higher the quality of your digital content, the higher chance you will have of converting leads. You can think of having simple forms for getting leads like “Click here for a free credit report.” However, are you generating the right kind of leads for yourself? Give information that makes a difference. For instance, if people are looking for investment, say how the neighborhood has seen an 8% increase in value.
3. Don’t forget blogs
Blogs are another critical aspect of your website. Give value-added information. A buyer would love to get tips on buying a house, saving money, the parts they should look for, etc. All of this combined is a great sales pitch that can solve all the queries of your potential customer.
4. PPC/Pay Per Click for real estate
Another critical strategy digital marketing trends in real estate is running a PPC ad campaign on Google. Considering that PPC is one of the best digital marketing tools in real estate, your ad campaign has the potential to give you quality leads that you can convert into your customer.
For example, if you are looking for a flat or apartment in Sydney. You have a family, so you probably prefer the outer suburbs. Now that you have the location, type of requirement shortlisted, you can connect with the potential client with the right opportunity. You can either show the client your possible website or landing page.
Suppose you are running a PPC ad campaign on apartments in Sydney or a similar high competition keyword and your bid price is supposed 150 max. Then you run a PPC ad clicked by 15 people and out of 15, 10 people filled your contact form. Our leads, 10 people required apartments in the particular area — and they get converted into a customer 93%. That’s a good result!
5. Email campaign
Once you have your prospective digital marketing leads, you can run email campaigns to take this further. This email marketing will help you finally convert your leads into clients.
6. Display ads
Display Marketing is ideal for real estate companies because you can visually capture the attention of the user. Statistics reveal that people form a first impression in a mere 50 milliseconds. In simple terms, visuals are memorable and help people process, understand, and retain more information more quickly.
So if an image says a thousand words, show your real estate property (flats, property, etc.) to your targeted audience, and you can connect with them more closely.
7. Social media presence
If you are in real estate, you have to embrace the power of social media. More people are not relying on social media to make buying decisions. A happy family apartment shared on social media is likely to get you more buyers than other means. Social media adds credibility and a sense of engagement to your digital marketing campaign or strategy.
8. Virtual tours
It’s time to think out of the box. Safety comes first, and virtual tours create a better experience for the potential buyer — it saves you a lot of time and money too!
Don’t forget SEO! Back-linking, affiliate marketing, and other SEO strategies can give your business the desired traction. Remember that you should push things and continuously evolve to improve your conversions and get you more leads.
10. Have webinars
Sharing information through webinars, podcasts, etc., is another popular digital marketing strategy that real estate marketers can adapt. It is a new way to share information and improve sales.
Additional benefits of real estate marketing
As mentioned earlier, digital marketing can help you save a ton on costs. But another critical aspect is that digital marketing helps in creating an unforgettable user experience. Think of the potential home-buyer or a commercial buyer. On average, 92% of them will search the web before getting in touch with an agent.
So if you have a well-planned web-based marketing strategy in place, you can revamp the online discovery process. You can help potential buyers find the right property quicker. Doing so will help the prospective buyer to associate your brand with top-notch user experience and professionalism. With the right digital marketing trends in real estate, your real estate venture can convert into a business they can trust to deliver the right offer right where they feel most comfortable.
Besides this, digital marketing can also help you stand out from the crowd. Virtual tours and visual displays can also make use of visualization technologies like VR or 360° renderings. These are gaining steam on the real estate market, but there is still a very long way to go. Experiment with digital marketing tools that meet your requirements. The more you personalize the experience, the higher would be your conversion rate. Do remember that visual content delivered in modern digital environments gives an added competitive advantage. This is especially true for experiential retailing that is critical for the real estate business.
Go ahead and try it!